SQUIDTHAT(quit that) playfully reshapes the conversation around posture, using optimistic design and wit to turn everyday slouching into moments of awareness, joy, and better alignment. In the effort to transforms the landscape of sedentary slouching with humor and heart, the brand flips the narrative of the ‘shrimp’ into the ‘squid’ with Simon The Squid; a squishy little dude who wants you to SQUIDTHAT every time you slump.