All of us have those tough days in our lives when things happen that hurt our spirits. At the end of such days, we just want to detach from the world for some moments to regain strength and begin again.

Sometimes the best remedy is sitting with friends, engaging in conversation. The warmth of being together connects us all; it doesn’t matter what we say or do. Even if brief, these moments are worth everything and act like a pain killer for the day’s troubles.

Drinking tea is an inseparable part of these get-togethers in Iranian culture. While most Iranian tea brands centre their identity on the quality of the leaves themselves, the tea brand “گپ” puts gathering at its core,, turning an everyday activity into a meaningful shared moment and honouring tea’s cultural heritage and social role.