The ON “Engineered for Confidence” campaign redefines how Gen Z experiences movement by spotlighting the brand’s innovative lightweight technology. Centered on effortless motion, the campaign positions ON apparel as a symbol of authentic self-expression and confidence. Through dynamic touchpoints—posters, social media, and an immersive brand activation—#ConfidenceCrew invites users to explore movement in new ways. The ON Swiss Lab Photobooth captures their motion, highlighting how ON’s lightweight gear supports confidence in every step.