Busy, stressed-out people often skip breakfast. They need nutritious, indulgent snacking options that don’t feel as intimidating or exclusive as the quintessential protein bar currently dominated by the ‘gym bro’ visual style. They need an on-the-go breakfast solution that fits into their hands-full lifestyle without disrupting their flow. Fruity, peppy, and a refreshing take on the high-energy chaos of a busy life–Shake Shake Pancakes understands this. It takes the opportunity to build an image that a wider audience than ‘gym bros’ can relate to.