Branding Can
Depop
Clothes carry the stories of our past—memories stitched into every hem, each piece holding echoes of where we’ve been, who we were with, and how we once felt. After a breakup, these stories can shift from comforting to burdensome, making the closet a space filled with emotional clutter. Our Depop campaign reimagines the act of decluttering as more than just a spring clean; it becomes a ritual of emotional healing and fresh beginnings.
We invite people to see their wardrobes not just as storage, but as reflections of their evolving identity. That jacket you shared, the hoodie left behind, or the dress from that date—all become chapters you're ready to close. Selling on Depop becomes a powerful, intentional gesture: not about loss, but about letting go to make room for what’s next. It's a process of reclaiming space—physically and emotionally.