Branding Can
Pannā
Pannā reimagines India’s tiffin culture for modern convenience through sustainable, community-led branding. It connects local tiffin services with urban consumers via reusable banana leaf-lined dabbas, available at nearby convenience stores. Rooted in cultural familiarity and everyday rituals, pannā reduces packaging waste, supports small food businesses, and makes fresh, home-style meals more accessible. The brand identity celebrates humility, heritage, and circular systems—bridging tradition with innovation. Enjoy a fresh lunch packed with love (and extra pickle)!