We discovered that health-conscious Gen Z crave non-alcoholic drink options that are “not just juice or soda”, but something with substance, with an experience. To elevate non-alcoholic Roku Gin from a mere substitute to a drink that makes its own impression, 'STEP INTO THE SEASON' introduces ROKU REI as a building block for such drinks. Seasonally customized mobile bars serve curated drinks at 12 locations across London that attract crowds of tourists and locals to enjoy the best experiences of the seasons. Patrons can collect keepsake stamps from each visit, creating a tangible memory of their immersive ROKU experience.