How Bollywood Falls in love is a reading experience that challenges the popular perception of the Hindi film industry, Bollywood, as a massy-masala entertainment machine and brands it with an alternative identity–one of poetic nuance. It encourages readers to let go of the larger-than-life faces, sets, and costumes and focus on the feelings instead. By centering lyrics in graphic typography, the book invites readers to peruse how Bollywood poeticizes the dramatically varied human experiences of falling in love–from likening it to finding god to calling it self-annihilation.