Branding Can
Drop
What will drinking water look like in 2050?
Imagine a world without plastic bottles. Drop brings this future closer by rethinking hydration in a customisable, functional and sustainable way. Inspired by Notpla's seaweed-based film innovation, Drop encapsulates water into pods that dissolve naturally on the tongue. Inside, water would be infused with nutrients like magnesium, electrolytes, or vitamins to support daily needs. As a result, Drop transforms hydration from a mundane necessity into a personalised wellness ritual, designed to support both people and planet.