FRESH, where botanical innovation meets quiet luxury, reimagines skincare as a dialogue with time. Designed as a PR mailer to spark conversation and earned media, it subverts beauty's obsession with permanence by choreographing its own graceful dissolution, transforming sustainability from abstract virtue into visceral poetry. Where competitors design packaging for invisible disposal, we crafted an experience that makes temporal erosion tangible. For a generation fluent in impermanence, the unboxing ritual becomes a meditation on cycles, challenging the industry's denial of decay. True luxury reveals its journey - marked by time, touched by use, embracing authenticity over the illusion of eternal perfection.