Branding Can
Mizuiki
Set in 2040, Mizuiki reimagines a water brand as an emotional interface between humans and nature. Rooted in Suntory’s “Mizu To Ikiru” philosophy, the concept uses cymatic visuals and haptic feedback to let users feel the vitality of water in real time. The bottle becomes a storytelling device, translating environmental data into poetic, living patterns, and nurturing a culture of care through ritual and reflection. Rather than positioning branding as promotion, Mizuiki invites emotional engagement with ecosystems, proposing a future where branding fosters awareness, empathy, and connection in the face of climate uncertainty.