Yahoo is losing cultural relevance with Gen Z and Gen Alpha, who seek immersive, social, and curiosity-driven digital experiences. To bridge this gap, we launched 'Excla-mission', which reinvents search as a “phygital” scavenger hunt. This campaign aims to make rediscovering Yahoo a fun, community-driven experience for Gen Z and Gen Alpha. The players hunt using Yahoo's ecosystem (Search, News, Mail, etc.) to track down the missing exclamation mark(!). The hunt starts by scanning a “missing” poster QR code. Players solve riddles using Yahoo Search to find real-world AR clues, unlocking more hints across Yahoo services. The hunt ends at a final pop-up event, where players are rewarded with branded merchandise for solving the full mystery. The campaign expands with social media engagement, influencer collaboration, and gamified elements like daily challenges, making Yahoo’s platform a playground for exploration and interaction.