Wise's Price Scan is a brand awareness campaign designed for global travellers who often get “lost in translation” not just linguistically, but financially. We introduce Price Scan, a smart feature that instantly converts foreign price tags into your home currency using your phone camera. Playing on the poetic theme of miscommunication, the campaign highlights how money too can feel foreign. With Wise, currency becomes a common language — helping travellers feel more confident, in control, and connected wherever they go. No confusion, no guesswork — just clarity across borders