Branding Can
The Vanishing Point
The Vanishing Point is a statement, literally and figuratively; a silent yet powerful way to express the struggle of those who exist in the margins, caught between borders, policies, and the world’s indifference. Inspired by the passport, an official document that affords us protection, credibility and certifies our identity, our typeface is composed entirely of dots mimicking the optical character recognition (OCR) font. Few dots are filled in, secure, while others are punched through creating the void created by the displaced to emphasise that absence is not emptiness, the stateless are not invisible.The Vanishing Point is a statement, literally and figuratively; a silent yet powerful way to express the struggle of those who exist in the margins, caught between borders, policies, and the world’s indifference. Inspired by the passport, an official document that affords us protection, credibility and certifies our identity, our typeface is composed entirely of dots mimicking the optical character recognition (OCR) font. Few dots are filled in, secure, while others are punched through creating the void created by the displaced to emphasise that absence is not emptiness, the stateless are not invisible.