Branding Can
Letters Of Belonging
Letters of Belonging is a quiet, participatory project that invites people to anonymously leave and take handwritten letters. Each letter holds a truth, shared by someone who has felt loneliness, anxiety, or the need to be understood. The booth creates a space of silent connection, where emotional safety is built through small, human gestures. It shifts branding away from visibility toward care and meaning. The work reimagines the designer as a listener, using storytelling and space to nurture belonging.