ZEST is a bold, non-alcoholic kombucha brand made for Gen Z, fun, expressive, and unapologetic. It goes beyond function to deliver mood, personality, and presence. Gen Z wants more than just healthy drinks, they want brands that reflect their identity and lifestyle. ZEST makes them feel seen, energized, and part of the moment. With vibrant packaging and a slang-driven tone, each drink is a vibe. SIMP - for embracing emotions, FOMO – for living in the moment and LIT – for an energy boost. ZEST blends bold flavors with kombucha’s benefits, turning every sip into an experience.