SaltySugar is a non-alcoholic cider brand crafted for the fast-paced, unpredictable, and ever-evolving lives of 18 to 27 year olds. It’s designed for a generation that craves intensity, embraces contrast, and doesn’t slow down for convention. Life at this stage is a whirlwind - charged with contradictions, emotional highs and lows, and sudden left turns. SaltySugar captures that same energy in every can.

It’s not a toned-down version of something else. It’s not a stand-in. It’s the real thing—bold, unapologetic, and full of character. With unexpected flavour pairings - sweet and salty, smooth and sharp - SaltySugar is a sensory punch that surprises and satisfies. It’s the kind of drink that feels as spontaneous and layered as the moments it's made for: post-exam celebrations, late-night convos, sunrise afterparties, and everything in between.